|
|
 |
|
| Renae, James and Phil |

|
As a kid growing up in Wickliffe Phil was always riding
his bicycle over to Rick Case Honda. There he would press his nose against the glass looking at the Vespa Scooters in
the showroom. Before he was old enough to ride Vespa USA closed up shop and left America. Phil joined the Army and
was stationed in Germany where he saw people buzzing around everywhere on scooters. A close friend of
his owned a Vespa P200E and Phil would trade his '66 VW Beetle for it on the weekends. In '90 Phil came
back from the Army with a powerful desire to get on a Vespa again. He found one while working as
a police officer in Mentor. The owner said it wasn't for sale, but a short while later Phil got a call from the
man saying his wife convinced him otherwise. That P200E got Phil all over the east side where he
met Sam Lock who was working at the Record Exchange on Coventry. Sam knew Rob Pryor and eventually they met Tom
Dukovec and Scott Shiever. Before you knew it, the North Coast Scooter Club was formed. The guys started
going to scooter rallies and met new friends from all over the U.S.. Between Sam and Phil it seemed like every scooter
in Cleveland was running again. Before too long Sam moved to the east coast, Tom moved to the west coast and the
club lost momentum. One year Phil and Scott Shiever were on their way to a scooter rally in St. Louis and they decided
Pride Of Cleveland would be a great name for the scooter club, never mind the fact that P.O.C. actually stood for Pilsner
On Call (a once popular beer in Ohio). Residents of Cleveland always called the beer Pride Of Cleveland and the
name just stuck. Phil continued to work on scooters for folks here in Cleveland and began traveling to scooter
shops in other cities to work as a mechanic for hire. After spending some time at Supersonic Scooters
and Midwestern Automotive Group (Columbus Vespa) he figured he'd seen enough to open his very own shop. Phil started
selling off his scooter and motorcycle collection to build up the capital needed to start a small business.
The first P.O.C. was a pretty humble joint. A former storefront church with only enough room for 16 scooters
(if you stacked 'em right). No warehouse, no parts department and everything had to come and go through a 36" wide
door. Merritt (his longsuffering wife) agreed they would open a home equity line of credit and she started working at
the shop on Saturdays helping out with paperwork and even became a notary to get titles for the business. In
less than a year the operation had grown to a point where new digs HAD to be found. Yet
another derelict storefront church in Ohio City provided his salvation, this building was horrible.
Sure, it was huge, but it had a home-built mezzanine floor that made the ceiling height only 7 feet tall on the first floor.
The power didn't work, there was a non-functioning boiler, no phone lines and the roof leaked horribly. There certainly
was a reason this building had been vacant so long. Phil went in swinging axe and chainsaw and cut out the entire mezzanine
floor all the way back to an area that was left to be an upstairs office with a balcony. Within 4 short months the
new P.O.C. was up and running. He had the space, now he needed the talent. Renae Scherff, A scooter-friend from
Pittsburgh had the right work ethic and was frustrated in her job. Phil offered her a position and badgered her until she
agreed to give it all up to manage his empire. Phil made sure the sales and wrenching were taken care of and
Renae made sure the parts showed up in time and got shipped out correctly. Merritt, Michelle, Nick and Adam came in to
help out whenever they could and it made all the difference. This shop was truly something to be proud of, now functioning
as a full-service multi-line dealership with The Modern World (a mod and punk rock clothing store) operating upstairs.
Phil hosted the 2005 Vespa Club of America Rally and put Cleveland firmly on the Scooter Map. In 2007 P.O.C. continued
to sell more and more scooters each month and decided they needed a bigger showroom and much more room for service. The
neighborhood was getting worse and a much publicized run in with an overzealous police officer made it
clear, P.O.C. needed to move. The search was on, Phil looked at hundreds of
locations and eventually found the current building (which most people will remember as The Wilderness Shop) a real Lakewood
landmark. It had the space, the service area and great parking. Most important of all, it had character. The location
directly at the entrance of the Metroparks didn't hurt either. The folks in Lakewood have been great and the business continues
to thrive and grow. Phil still LOVES scootering and goes to an absurd number of rallies every year. He continues to infect
everyone he meets with his passion for these lovable, little vehicles.

|
| Shop Manager: Renae Scherff and Shop Owner: Phil Waters |
|
 |
|
|
|
|
|
 |